The Challenge:
The demand for streaming content is surging, causing a capacity shortage for those who publish content.
As new needs come up, the industry must adjust how content is sent out. Regarding service providers, the way we watch videos has shifted, and content delivery needs to evolve accordingly.
The Solution:
Qwilt has unlocked a new model through partnerships with major service providers that allows service providers to take control of content delivery in their networks while providing unrivaled streaming quality to publishers and end users. The expanding global content delivery platform of Qwilt enables the delivery of a new generation of streaming media services.
User Research and Analysis:
During day-to-day work, we conduct user interviews and in-depth research to design new features and improve the existing base.
We turn ideas into wireframes and clickable prototypes to see how everything would work.
UI and Design System:
We made the system look sleek while making sure it's easy to use. The design matches Qwilt's values and gives users an interface that is both pleasant and user-friendly.
Interaction Design:
We enriched the user journey with intuitive interaction design elements, from smart filters to responsive buttons. These micro-interactions elevated user engagement, leading to an enhanced overall experience.
User Testing:
We conduct usability testing to fine-tune the system's usability and identify pain points. We consider user feedback as a process that resultes in a more user-friendly and effective solution.
Results and Impact:
Post-implementation, observed a remarkable uptick in user satisfaction and operational efficiency. Quantifiable metrics showcase a streamlined process, translating into tangible business growth for our clients.
Qwilt as a B2B platform streamlines cross-functional workflows, empowering teams to seamlessly collaborate and achieve business goals.
While working on this system I addressed complex challenges to enhance user experience and drive efficiency. This experience has profoundly impacted my skills, ensuring a more strategic and empathetic design process.
The journey of being part of designing an impactful B2B system has honed my abilities to create user-centric solutions that deliver tangible results.
