Unlike the existing apps on the market, Farmers seeks to maintain the unique character of the farmer through unique Farmer Page to each farmer as well as an emphasis his personal messages and recommendations directly to his costumer.
In order to create the best design that would serve my app goals I made in-depth UX research that included creating a persona, writing user journey, wireframes, competition research and many more.
In the end, I came up with a clean design that puts at the forefront the unique character and goods of the farmers on the platform, using photos the farmers took and content they wrote and thus reflected authenticity.
